JOHNSTON CHARLES IS A PROPERTY ASSET MANAGEMENT AND MARKETING CONSULTANCY. WE SPECIALISE IN CREATING INCREDIBLE BUSINESS CENTRES THAT EXCITE AND INSPIRE. WE CREATE THE BRANDS, THE PERSONALITIES AND THE TEAMS TO RUN THEM PERFECTLY. THIS MEANS WE CAN FILL THEM AND KEEP THEM FILLED AND RETURN PROFITS FOR ALL INVOLVED.
What we create.
JC is essentially a sales, management and marketing company, but that doesn’t come close to describing our full expertise. We have, over the last 15 years, fine-tuned that expertise working with many office buildings and turning them into highly profitable business centres across the UK. We have become experts in the strategy for the entire process - from fit out to team implementation and ongoing business support, to the full remit of marketing and sales strategy to not only get the business centres filled quickly, but filled with quality companies who stay year-on-year.
We find the right buildings and get them in shape. Create environments that excite and inspire.
We create bespoke marketing - to generate interest and find the right fit clients.
We keep the clients happy - client retention is our number one priority in order to generate
returns for all.
WE ARE CURRENTLY LOOKING FOR MORE OPPORTUNITIES TO BUILD ON THE SUCCESS OF OUR PREVIOUS PROJECTS AND MAXIMISE THE POTENTIAL OF OUR PROVEN BUSINESS MODEL.
MAKE CONTACT CALL: 0161 883 1033
We have a tried and tested model that has brought a great amount of success. It is based on sound knowledge and fundamental strategies which, although completely obvious to us, seem not to be obvious to other businesses (business centres); To understand how to create and maintain successful, money-making serviced offices.
Video to promote our first class, first floor
The work environments we create are beyond the norm of what's expected of a business centre. We believe that all companies would rather be working from a place they feel a connection to - whether it's a creative space or a sense of luxury, our buildings and levels of service inspire.
We are innovators.
DURING THE PAST 5 YEARS WE HAVE CREATED THE PINNACLE OF SERVICED OFFICE SPACE IN BELFAST. NOT JUST IN REVENUE BUT A BRAND WHICH IS REVERED AROUND THE CITY - EVERYBODY KNOWS SCOTTISH PROVIDENT BUILDING, EVERYBODY WANTS TO BE IN IT.
We didn't just fill a gap in the market, we created a new market, For discerning clients with high expectations we built an environment beyond the regular perception of a serviced office. We created a luxury brand that's now ready to roll out across the UK.
We understand where the money is made - and that cash flow is king. That's why we aim for maximum client retention - our business centres fill up quickly - with happy clients. We don't believe in creating the bare minimum of service and space - clients will vote with their feet if they're not happy or no longer feel valued - it's a false economy. Which is why we treat our clients as we would like to be treated so they to them, we are invaluable. After all, why would we want to waste time starting from scratch to fill an office when we have ideal, happy clients already?
Weird how not everybody thinks like this...
Our sales strategies stem from creating products that we truly believe in - and that our prospective clients believe in too. Therefore we create non-aggressive sales environments that promote high levels of loyalty and retention.
Johnston Charles' core services are sales and marketing. We do this primarily for the office property market, but our ethics and standards hold true for all business types. It is within the serviced office sector however in which we especially excel. We know what people want in an office - and we know what people need - even when they don't.
Every element of our centres' success revolves around the bricks and mortar - the way it needs to accommodate our clients ever-evolving spaces - we manage the entire process with skilled
Our marketing strategies adapt to as projects progress. We utilise full campaigns to generate awareness and interest and evolve to more focused strategies to maintain high levels of client loyalty and retention.
Successful business centres require many complex processes to sustain an effortless flow of business. From security, I.T. and comms, greetings, client moves - the list is endless - as is our competencies...
BUSINESS CENTRE CONSULTANCY
JOHNSTON CHARLES WAS CREATED BY CHRIS JOHNSTON AND COLIN CHARLES IN 2010. THEY BOTH PREVIOUSLY WORKED FOR A NATIONAL PLC HEADING UP THE SALES & MARKETING TEAMS RESPONSIBLE FOR PRESENTING AND FILLING CENTRES ACROSS THE UK.
Chris managed teams of sales people up and down the country who strategised the filling of all the company's business centres. Colin created the brands and marketing for each one, as well as the PLC. Between them they recognised the potential of a business centre strategy based on doing things the right way. Eventually they left the with an opportunity to work with the new Belfast site arose. The landlords recognised the passion and knowledge within JC and the successful start of the creation of Scottish Provident Building business centre forged ahead. Everything Chris and Colin believed in came to be - faith in a solid model of creating the perfect product which clients would be willing to pay top dollar, for as long as possible.
Over the last 8 or so years, fine-tuned that expertise working with many office buildings and turning them into highly profitable business centres across the UK.